Vertical Motion developed an iPhone application for the Alberta Public Affairs office to assist them with the promotion of their “Tell It Like It Is” oil sands awareness campaign. It was built to assist with the social and collaborative elements of the campaign and facilitate the distribution of the latest news, tweets, photos, blog entries, videos, and photos released through the oilsands.alberta.ca website. Also, functionality was integrated into the app to allow users to share the information through Twitter and Facebook or to submit comments directly to the Alberta Public Affairs office.
To reduce administrative overhead, the app pulled content and data directly from the oilsands.alberta.ca website, facilitating maintenance and removing the need to publish separate iTunes updatesupdates to the iPhone Store on iTunes.
- iPhone app
- Full social media integration
- Seamlessly integrated with client website