Schachter Energy Report
Design and development of a subscription-limited, proprietary newsletter.
Vertical Motion built a technology solution allowing the client to publish extensive proprietary content for paying members behind a hierarchy of paywalls.
Vertical Motion analyzed the needs of the Schachter Energy Report and implemented a WooCommerce Subscription model with Campaign Monitor for mailouts, going from concept to execution in a matter of weeks.
The brand design built out a new arm from the existing logo, and created a new newsletter look and feel, a custom research project diagram, as well as extensively building out layouts and conventions for the newsletter publications and e-mail templates. Print, powerpoint, and social media materials were developed as needed in addition to the responsive website.