Design work including brand creation, website support, large scale print, and branded swag.

From UBC sun-and-ocean shield to the Buddhism and Contemporary Society lotus-in-stream, the Program’s rebranding kicked off multiple marketing intiatives.

The Program in Buddhism and Contemporary Society, from the University of British Columbia, underwent a rebranding that saw the sun-and-ocean of the UBC shield reinterpreted into the lotus-in-stream of the Program logo. Implementing the new brand throughout materials and events has been successful.

Large scale print like standing banners, and posters for speakers and other events, have been created, in addition to swag like fabric bags printed with the lotus in water. Event-themed website banners rotate on the site, created in WordPress to twin the official UBC look and feel.

UBC Buddhism
I trust Vertical Motion with everything from developing identity and marketing materials, to the technology support and structure they put around our web presence.
Jessica Main
University of British Columbia

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