Underwood Gilholme
Underwood Gilholme needed an updated brand and collateral, including logo, cards, and a website.
Underwood Gilholme is Calgary’s premier wills & estates boutique, but a decade of focusing on clients had left the brand and website a little bit dated.
With an office move on the horizon, it was time to make a change to the brand’s look and feel, as well.
Updated print work, like clean letterhead, new business cards, and a postcard notice to clients and business contacts announced the new brand to the world, followed by a fresh new website with a cheerful, friendly approach to wills and estates, a topic some people consider with trepidation. Content and imagery was brightened and made relevant to Underwood Gilholme’s demographics and markets.
Skills
Categories
Underwood Gilholme made a splash in their new location with a logo that took the square motif from their original identity and reinterpreted it with a modern typeface and crisp shape, broken into a deconstructed tricolour gradient. The “frame” became a recurring motif in their website and materials, wreathing their headshots and buttons.
Project Gallery
Previous
Next