Here at Vertical Motion Inc., we define market validation as the process of bringing your dream project or product to your target market and seeing if it sparks any interest. It doesn’t matter if it’s mobile app development, a custom software solution, a web-based application, or some other creative software widget – there’s always a step where you need to get it in front of the people who might buy and use it.

A MVP is not to be mistaken by the trophy or medal your child is awarded for giving their all in a local sporting event. In this context, MVP stands for Minimum Viable Product and is a concept that is getting a lot of attention in the entrepreneur community and has been for some time now. But what is a MVP? Why do you need one? How do you go about creating one?

We recently sat down with Pocketed, a Vancouver-based business that “helps busy Canadian entrepreneurs easily access over $2.9B annually in grant funding” with their “free intelligent matching platform” and their “frictionless marketplace.” In our conversation with Pocketed, we explored the differences between dilutive and non-dilutive funding, what to consider when evaluating funding options, common misconceptions, and much more.