News

05 Dec: Identifying a Problem Before Prescribing a Solution

by Jason Jones Choosing to take on a mobile or software solution as a project is a massive undertaking, and can consume a considerable amount of time, effort, and money. Whether it’s a software idea on a napkin that’s never…

27 Nov: Best Practices for Engaging a Software And Mobile Development Firm

by Gwynn Kirk, Designer and Editor So you’ve decided to engage a software and mobile development firm – congratulations! At Vertical Motion, our goal is to help businesses with customized applications to solve real-world problems. If you are teaming up…

04 Mar: Ditch the Pitch

by Jason Jones, President In the past few blog posts I have written, I have discussed some of the issues that I think are plaguing the current startup ecosystem and why they are making it tough for entrepreneurs to build…

08 Jan: Consider this before hopping on an accelerator / incubator ride

by Jason Jones, President The tech business cycle seems to follow some version of this model, especially within the last few years: Find idea for app/solution Build basic prototype Identify desirable incubator or accelerator Join incubator/accelerator ???? Profit! Now the…

20 Nov: Moving design forward

by Gwynn Kirk, Designer & Editor In my last design article, I talked about how flat design has come to be the standard for a majority of new apps and websites today. While the initial iterations of flat design were…

02 May: This month in Tech, Dev, & Design – April 2016

In April, new technologies came out that might change the work that we do as developers, and how all of us as technology users interact with our gadgets. Here is our roundup of tech, dev, and design news from the…

01 Apr: This month in Tech, Dev, & Design – March 2016

Design and development decisions can have significant impacts on your business. Here is our roundup of tech, dev, and design stories from the month of March. Unsure if a custom business app is right for you? TheNextWeb has 5 compelling…

01 Mar: This month in Tech, Dev, & Design – February 2016

Many tech news websites were filled this past month with earnings reports (some big wins, and some big losses). However, we want to highlight some of the interesting stories that may impact users, designers, and developers in our February news…

01 Feb: This month in Tech, Dev, & Design – January 2016

You may have noticed a slight change in the title of our monthly blog series. We have decided to add Design to our news roundup, as it is an integral part of our work. Although we have touched on the…

04 Jan: This month in tech and app dev – December 2015

As 2015 came to a close, technology, app dev, and design decision-makers looked back on the past year in order to plan for what’s ahead in 2016. Here is our December news roundup. All signs point to increasing investments in…

01 Dec: This month in tech and app dev – November 2015

Tech. app dev and design can all work together to make your business even better. Here are some of the most shared resources on this from the month of November. Newer, better gadgets mean new gestures that you can use…

02 Nov: This month in tech and app dev – October 2015

With major names like Apple and Microsoft amping up their enterprise offerings this month, there were a number of tech and app dev news items that caught our eye here at Vertical Motion. Here are some of those stories: For…

06 Oct: Web Front End Developer, Permanent or Part-Time

Virtual Office Seeks Manager of One Web Front End Developer, Permanent or Part-Time Are you a night owl, or an early bird? A self-starter who can judge priorities and juggle tasks? Someone who knows what they need to focus –…

01 Oct: This month in tech and app dev – September 2015

In September we saw a lot of articles and chatter about Enterprise IT and Enterprise Apps, areas we are extremely interested in at Vertical Motion. In addition, Apple had a major announcement. Here is our monthly news roundup of tech…

01 Oct: We’re looking for .Net Developer, Permanent or Part-Time

Virtual Office Seeks Manager of One .NET Developer, Permanent Part-Time Are you a night owl, or an early bird? A self-starter who can judge priorities and juggle tasks? Someone who knows what they need to focus – loud music, complete…

01 Sep: This month in tech and app dev – August 2015

The month of August wrapped up with the announcement of Apple’s partnership with Cisco – another step in the company’s move towards the enterprise. Here is our monthly news roundup of tech and app dev news. Our most shared tweet…

04 Aug: This month in tech and app dev – July 2015

As the platform wars continue, both Apple and Google made moves to attract more developers to each side. Here is our monthly news roundup on tech and app dev. Apple has boosted Swift and Xcode in an effort to pull…

30 Jul: In the News: Vertical Motion named one of Top Mobile App Developers in Canada

We are honoured to have been named by Clutch as one of the Top Mobile App Developers in Canada! Clutch identifies leading software and professional services firms that deliver to their clients. Here is an excerpt from their announcement: “These…

02 Jul: This month in tech and app dev – June 2015

App development, and the many tools that are quickly becoming available for developers, were some of the hot topics this month. Here is the June edition of our news roundup. Many developers prefer to build hybrid mobile apps as opposed…

01 Jun: This month in tech and app dev – May 2015

The May edition of our tech and app dev update includes great tips for developers. Here are some of the most-shared stories from this past month. The Google I/O developer conference was held this month. Here is everything Google announced…

01 May: This month in tech and app dev – April 2015

Here is another edition of our monthly news roundup of tech and app dev. What stories were people talking about in April? The first shipments of the Apple Watch came out this past month. ShoreTel was one of the first…

01 Apr: This month in tech and app dev – March 2015

The month of March brought many new tech developments that were especially notable to our work. Here is our roundup of tech and app development news. Another Mobile World Congress is in the books. Check out Mashable’s recap of the…

02 Mar: This month in tech and app dev – February 2015

The past month has brought some interesting news in the world of tech and app dev. Here is our February roundup! Microsoft seems to be working to serve the ‘mobility’ side of enterprise mobility – by opening up their Office…

25 Feb: In the News: Vertical Motion and Jason Jones in Calgary Herald

Vertical Motion was featured in a great company profile for the Calgary Herald today, February 25, 2015. Our President Jason Jones shared how our development team keeps up with the fast pace of mobile technology. Jason Jones, president of Vertical…

02 Feb: This month in tech and app dev – January 2015

The start of a new year revealed more new technologies that will be of particular interest to us in the app and web development industries. Here are some of the most talked about stories from January 2015. From the explosion…

02 Jan: This month in tech and app dev – December 2014

Happy new year, everyone! The last month of 2014 came with a lot of reflection on the year that was in technology, and predictions for the year ahead. Here are some of the most talked-about stories in December 2014. Infoworld’s…

04 Dec: In The News: Jason Jones in Capital Ideas Calgary – Calgary Herald

Once again our president, Jason Jones, has been featured in Capital Ideas Calgary today, December 4, 2014. Jason, with the help of the Vertical Motion team, answered the question, “What motivates people in your company?” “As a full-service mobile development…

01 Dec: This month in tech and app dev – November 2014

Here is another edition of our news roundup. Which tech and app development stories made waves in November? Find out below. Apple released the Apple Watch SDK to developers, but you will have to wait until next year to try…

06 Nov: Is it wrong to simply want to build a great SMB in the tech world?

by Jason Jones, President Over the past few years in the startup space, especially the technology industry, companies talk about building the next “Facebook for apps” or “Google for the cloud” — something tailored to catch investor attention — with…

03 Nov: This month in tech and app dev – October 2014

We are once again rounding up some of the most shared stories on tech and app dev. Here are some of the most popular stories from October. How do designers find a balance between clean, simple design and user-friendly navigation…

30 Oct: In The News: Jason Jones in Capital Ideas Calgary – Calgary Herald

Vertical Motion’s President, Jason Jones, was quoted in today’s Calgary Herald in the weekly Capital Ideas feature published today, October 30, 2014. Alberta Women Entrepreneurs CEO Tracey Scarlett asked Calgary entrepreneurs, ‘What have you done to put your business in a…

29 Oct: Welcome to the team!

Vertical Motion is proud to announce the addition of Developer Robyn Hernandez to the team. “I was looking for new challenges and a great atmosphere where I could learn new technologies. When I met with the Vertical Motion team, I…

20 Oct: Deploying wearable technology

Wearables have been quite polarizing in the consumer market. While some have heralded the arrival of more seamless forms of technology into everyday life, others have balked at the potential privacy issues that such “invisible” technology can bring into everyday…

01 Oct: This month in tech and app dev – September 2014

September brought interesting news and insight in the world of tech and app dev. Here are the most popular stories of the past month: Apple had a busy September, with an event focused on the iPhone 6 and iPhone 6…

09 Sep: Top enterprise development shop expands operations into Western Canada

Vertical Motion opens new office in Vancouver FOR IMMEDIATE RELEASE September 9, 2014 Vertical Motion, one of Canada’s leading software and mobile development firms, is happy to announce the opening of their new office in Vancouver this month. The company,…

05 Sep: eTrove in the News

Oral Health Office, the magazine that addresses the business and practice management issues facing Canadian dentists, featured the launch of Vertical Motion’s eTrove in their March 2014 issue. FIRST TWO-WAY LOYALTY PROGRAM FOR COMPANIES LAUNCHED BY VERTICAL MOTION Vertical Motion, one of…

02 Sep: This month in tech and app dev – August 2014

There were a lot of exciting stories in the world of technology and application development this past August. Here are some of the most talked-about news from this past month. –          NASA has begun testing Google Glass underwater to test…

26 Aug: eTrove in the News

Optometric Management – a leading publication for optometrists interested in growing their practice, improving their standard of care, and achieving financial and professional success – included Vertical Motion’s eTrove in their August 2014 issue. “Loyalty Program eTrove, from Vertical Motion, is…

26 Aug: eTrove in the News

Vision Monday – the optical industry’s leading news website, covering all things eyecare and vision care related – included Vertical Motion’s eTrove in their ‘App Snaps: Outside the Office’ article. Vision Monday also featured eTrove in their August 21, 2014 edition…

01 Aug: This month in tech and app dev – July 2014

The month of July was another busy one in the world of technology and application development. Here is what got people talking last month. Vision Mobile released their newest edition of Developer Economics. Key themes include platform wars going local,…

15 Jul: Leading development shop for enterprise applications in Canada nominated for industry award

Vertical Motion recognized in ‘Best B2C Innovation’ and ‘Mobile Applications’ categories FOR IMMEDIATE RELEASE July 15, 2014 Calgary, Canada – Vertical Motion, the team behind eTrove, the first two-way mobile loyalty platform, has been nominated in the ‘Best in B2C…

04 Jul: Loyalty marketing: How businesses can reap the rewards

In today’s business world, it’s rare that you’ll find a company not employing a customer loyalty program. Hugely successful for both big and small businesses, loyalty programs reward repeat customers. In turn, repeat customers help to increase sales, profit and…

30 Jun: This month in tech and app dev – June 2014

Once again we bring you some of the stories in mobile, tech and app development that got people talking this past month. Google unveiled a number of updates to their products at this year’s I/O developer conference. Wired offers a…

24 Jun: eTrove now launching for Optometrists

Vertical Motion creates value and increases retention for clients and partners  Since the launch of eTrove in February 2014 for the Dental and Orthodontic Industries, eTrove clients have seen a great return on investment. The app has had a 100%…

13 Jun: Welcome to the team!

Vertical Motion is proud to announce the addition of Project Management Consultant Evan Wiley to the team. I have worked with some great large corporations but realized that it was time for a change. I chose Vertical Motion because as…

09 Jun: Welcome to the team!

Vertical Motion is excited to welcome Rhonda Bruce to the team. I am very excited to be part of the Vertical Motion team and their release of a new 2-way loyalty program for businesses of all sizes – eTrove. I…

02 Jun: This month in tech and app dev – May 2014

It’s that time of the month again! Vertical Motion shares some of the most talked-about stories in mobile, app development and technology from the month of May. The use of Google Glass at the workplace was making headlines last month….

22 May: Deciding against dictated design

By Gwynn Kirk, Designer & Editor Design trends, especially in graphic design and tech, tend to be picked up faster and more pervasively than in any other industry. Flat design in particular has taken over in the last couple of…

15 May: In The News: Jason Jones in Capital Ideas Calgary – Calgary Herald

Vertical Motion President Jason Jones was quoted in this week’s Capital Ideas published today, May 15, in the Calgary Herald. Capital Ideas has been providing Edmonton’s entrepreneurial community an outlet to share their business insights and expertise, and they are…

09 May: This month in tech and app dev – April 2014

At Vertical Motion, we always keep an ear to the ground on the latest advancements in technology and app development. As part of a new series, we will be sharing some of the most talked-about news stories from the previous…

10 Apr: eTrove in the News

The Dental Tribune, the world’s dental newspaper, has listed eTrove on their site! eTrove – Mobile Based Loyalty Program Campaign Manager eTrove empowers your patients and other dental professionals to stay connected to you through a smartphone application with social…

10 Apr: eTrove in the News

Bryan Pearson, author of The Loyalty Leap, talked about eTrove in a blog that has been making its way around the internet. “DENTAL REWARDS: A TOOTHSOME PROPOSITION IN LOYALTY Say the word “dentist” and people are more apt to get…

10 Apr: eTrove in the News

Big thanks to COLLOQUY for sharing eTrove on their site. COLLOQUY.com is your professional resource for loyalty intelligence.  “New Loyalty Program Offers Points for Dental Patients Mobile-based loyalty platform eTrove has announced a new loyalty program for dental offices that rewards patients…

18 Feb: eTrove in the news

DentistryIQ published an article in their Practice Management for Dentists section on eTrove. eTrove is a solution for companies that want to get more out of their customer loyalty programs. eTrove was developed by Vertical Motion, a leading development shop…

11 Feb: eTrove, the first two-way loyalty program for companies launched by Vertical Motion

Targeted at dental and orthodontic practices across Canada, the system is launching with RiseAlign and Antosz Orthodontics Calgary, Canada – Vertical Motion, one of the leading development shops for enterprise applications in Canada, announces the release of eTrove, a solution…

23 Aug: Antosz Orthdontics works with Vertical Motion to improve patient communication

Calgary, Canada – Vertical Motion, the company behind great apps like Telus Spark and Alberta Public Affairs, announces the release of the Antosz Orthodontics mobile app. The Antosz Orthdontics app has been designed with the patient in mind. It gives…

01 Feb: Welcome to the team!

Vertical Motion is proud to add developer Chad Honea to the roster. Chad’s deep attention to pixel-perfect detail and rational, forward-thinking functionality have kindled a passion for expression via interactive technologies, primarily the web.  Since his initiation into Stephen F….

02 Jun: Vertical Motion Launches Tail Blazers iPhone App

Tail Blazers: Diet Help for Cats and Dogs Tail Blazers is a store where pet guardians can find only wholesome, natural foods and treats, a wide variety of supplements, accessories, knowledgeable staff and more! This app features an extensive pet…

01 Jun: Vertical Motion launches Olds College Entrepreneurship App

Better than the back of a napkin! You’re enjoying coffee with a good friend, when suddenly you happen upon an interesting business idea. It’s so great that it leaves you scrambling for a napkin and a pen. But where do…

10 Jan: Vertical Motion enables golfers to bet in the palm of their hands

Poker4Golf iPhone app developed for golf scorekeeping and gaming Calgary, Canada – Vertical Motion, the company behind great apps like BOMA Calgary and Calgary Humane Society, is proud to announce the release of their Poker4Golf app. Poker4Golf is a golf…

01 Jan: Welcome to the team!

Vertical Motion is happy to add developer Jason Lewis to the roster. Since graduating from the University of Victoria’s Computer Engineering programming in 1996, Jason has built up an extensive background in industries from retail to manufacturing. Working for companies…

01 Nov: Berry Naturals app released by Calgary’s Vertical Motion

Calgary, Canada – Vertical Motion announces the release of the Berry Naturals iOS app. In addition to the app, Vertical Motion also designed the Berry Naturals webpage. Features of the app include: Blog posts and news updates stream directly to…

01 May: Vertical Motion announces the launch of the first Canadian animal welfare iPhone app

Calgary Humane Society app helps find your fur-ever friend Calgary, Canada – Vertical Motion, the company behind great apps like ShiftMaze and BOMA Calgary announces the release of their app for the Calgary Humane Society (CHS). This is the first…

17 Mar: Vertical Motion announces the release of the Fringe Fest FestFinder app for iOS mobile devices

Calgary, Canada – Vertical Motion is proud to announce the release of the Fringe Fest FestFinder app for iOS mobile devices. The app is launching with data about the Calgary Fringe Festival, and plans to grow to include other festivals…

31 Aug: Hold skyscrapers in the palm of your hand with new app from Calgary’s Vertical Motion

Calgary, Canada – Vertical Motion announces the release of the mobile app for the Building Owners and Managers Association (BOMA) of Calgary. The app gives BOMA members and the general public instant access to association’s updates, events, documents, and news….

01 Dec: Calgary dev shop launches iOS game ShiftMaze

Calgary, Canada – Vertical Motion is proud to announce the release of ShiftMaze, an adventure puzzle game available in the iTunes App Store. ShiftMaze is the first game created in partnership between Vertical Motion and game design company FPM Software….

01 Jun: WellTraxx brand, website and app released by Vertical Motion

Calgary, Canada – Vertical Motion, the company behind technology solutions for Shell and Telus Spark, announces the launch of the WellTraxx brand, website, and online application. The new WellTraxx design reflects the company’s current position in the marketplace as first…